How do I upsell related products after checkout?
Asked on Oct 09, 2025
Answer
Upselling related products after checkout is a strategic way to increase your average order value by offering additional items that complement the initial purchase. This can be effectively implemented through post-purchase emails or thank-you pages on your website.
Example Strategy: Use a post-purchase email sequence to recommend related products. For instance, if a customer buys a camera, follow up with an email offering lenses, tripods, or camera bags at a discounted price.
Additional Comment:
- Ensure the related products are relevant and provide added value to the customer's original purchase.
- Consider offering a limited-time discount to create urgency and encourage quick decisions.
- Use personalized recommendations based on the customer's purchase history or browsing behavior for better results.
- Track the performance of your upsell campaigns using analytics to refine your strategy over time.
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