How do I increase my website RPM using better ad placement?
Asked on Sep 12, 2025
Answer
Increasing your website's Revenue Per Mille (RPM) through better ad placement involves optimizing where and how ads are displayed to maximize visibility and engagement. This can be achieved by strategically positioning ads in high-traffic areas of your site without disrupting user experience.
Example Strategy: Place ads above the fold and near engaging content like images or headlines to capture user attention. Test different ad sizes and formats (e.g., responsive, native) to see which performs best.
Additional Comment:
- Ensure ads are not intrusive or negatively impacting user experience, as this can lead to higher bounce rates.
- Use heatmaps or analytics tools to identify high-engagement areas on your site for potential ad placement.
- Consider A/B testing different ad placements to determine which configurations yield the highest RPM.
- Regularly review performance metrics to adapt and refine your ad placement strategy.
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